The League
Michael CRO exec
A decade of helping SaaS companies scale, now coaching CROs and founders on pricing, sales leadership and the AI era.
I coach AI Leadership and sales software pricing — the two things a revenue leader cannot delegate.
GTM Executive · GTM
01 · Who I am
The short version.
The short version, in blocks.
Started as
A systems programmer
At the University of Southern California. Then VP Sales and CRO for several years, and now a CRO executive coach at Tartini Advisors.
Hats worn
CRO · VP Sales
Plus lecturer and sales advisor — which is why I can sit on either side of the table.
Based
USA
Serving the country coast to coast, and now expanding into Canada and France.
Founders coached
8+
As of 2025.
02 · What I’m known for
Call me about these.
What founders come to me for, when to call, and what I get up to when I am not working.
Top 3 I’m known for
- 01Sales Software ConsultingSoftware pricing strategy, and the best practices that make a team sell it the same way twice.
- 02Executive CoachingCROs and founders, coached through the Tartini CEO Coaching Pyramid of Success.
- 03AI LeadershipWhat changes for a revenue leader when the tooling moves faster than the org chart.
Call me when…
- 01You want sales consultancy for software pricing strategy and best practices.
- 02You want to learn leadership under the Tartini Pyramid of Success.
Outside it
Catalina Channel Swimming Federation
I founded it. Long-distance open water is the closest thing I know to a long sales cycle.
Grammy voting member
An active member of the voting body — music is the thing I keep coming back to.
03 · Learn from me
Free, and in my own words.
A decade of helping companies scale, taught as the AI Leadership pyramid I coach founders through globally.
Longer sessions
04 · How to work with me
Four ways in.
Start small. Most founders start at one and work down the list.
01
1:1 advisor call
60 minutes
One problem, on the table, with a straight answer at the end of it.
- ✓Pick the problem in advance
- ✓Written summary and next steps
- ✓Credited if you go further
02
1-month play
1 month
One play from the playbook, run end to end with your team.
- ✓Pricing, sales leadership or coaching
- ✓Weekly working session
- ✓You keep the artefacts
03
3-month gameplan
3 months
A quarter of plays in sequence, with the outcome defined on day one.
- ✓Gameplan written up front
- ✓Three plays, one a month
- ✓Monthly executive reporting
04
Fractional C-suite
Ongoing
A CRO seat on your team — in your org chart and in the room.
- ✓Hands-on, not advisory
- ✓Can show on your org chart
- ✓Expert bench behind me
Want this coach in your corner?
Two calls. Free 12 month GTM Gameplan.